It is not without reason Google became popular as one of the most prominent search engines. Time and again, they have changed the ways their crawling bots’ function with the algorithms and other methods. So, the internet rankings of websites change when this search engine introduces a new algorithm. All the changes are done with only one aspect in mind – provide the best user experience to the visitor.

Mobile Friendly Pages

When you browse a website via a mobile or any other device, it gives the same optimized experience as the page in a laptop or PC.

Accelerated Mobile Pages

This approach deletes unwanted content and increases the loading time of a website.

AMP Mobile Page

What is the ‘Mobile-First’ Index?

As the name suggests, this comes across as a baseline to rank website as per the mobile version. At present, Google will take the mobile responsive aspect of a website before giving a rank. In the future, a website should be mobile friendly as well have AMP features to get a good ranking on the search engines.

When you try to access a website via a mobile, the layout will be determined by the size of the device. But when you access an AMP site, the Google AMP cache gets generated and gets a URL specific to the AMP page. So, an AMP website displayed on a mobile will have a different URL, when compared to a URL of the same website when accessed on a computer. But the mobile responsive pages will display the same URL for various devices.

So, if you are a website owner with AMP pages, then there are chances of getting locked with Google because you get two URL with the same content but from different devices. So, to avoid the duplicate error, you need to notate the web pages to that the search engines get information they are accessing an AMP page.


We understand we have given very less information regarding the AMP and MFP. We plan to focus on more points in the future when it comes to writing articles on web design and development. So, kindly stay tuned.